

BioShock Infinite was set in Columbia, a city in the sky devoted to the celebration of American exceptionalism, during July 1912. After the trailer, director Ken Levine gave the press a basic outline of the game. The video opened with a delightful fakeout, zooming in on the silhouette of a familiar-looking underwater city before pulling back to reveal that the camera was actually inside of a fish tank. On August 12, 2010, at a press event in the swanky Plaza Hotel near Central Park in New York City, journalists gathered to watch the trailer for the next BioShock game. Reprinted with permission of Grand Central Publishing. In the book, he dives into how a number of high profile game studios fell apart - and below, we have an excerpt covering some of the challenges BioShock Infinite studio Irrational Games went through when making the game.

note: Out May 11, Press Reset: Ruin and Recovery in the Video Game Industry is author Jason Schreier’s second book investigating the inner workings of the video game industry.
